FastTrack Fundraising Tips and Articles

It is essential to have volunteers working with you in fundraising events. Furthermore, it is absolutely critical that you acknowledge their efforts in public both during and after these events. Celebrating the collective success as a result of weeks, if not months, of teamwork makes your volunteers feel valued and appreciated. It is also a great incentive for them to come back again.

Throwing a big party, or simply a BBQ or morning tea, is a good way to start the celebration. As you thank your volunteers who have made everything happen, here are some ideas on how to make them feel even more special:

• However you decide to have a good time, make your volunteers the focus of the occasion. Deliver a thank-you speech that creates a sense of community among the volunteers. Privately, give each of them a phone call, a handwritten note of thanks or a card to show your appreciation.
• Conduct a prize giving ceremony. Reward your volunteers for their hard work. Do not be afraid to single out individual achievements, extra efforts and personal milestones. However, be careful not to act like you favor some over the others, as it is selfless collaboration that you want to promote.
• Connect the outcome to the cause. Report results of your organization’s fundraising events and what you are going to do with the resources raised. Be specific and transparent, using a spreadsheet if necessary. Let your volunteers know that without them you could not have succeeded.

You may be busy or totally exhausted after a fundraising event, but nothing is as important as rewarding your volunteers. When it is time to launch the next initiative, you will be surprised to know how many people are willing to support your organization again, simply because you have thanked them.

In the previous article, a suggestion is provided that your organization holds an induction briefing for local community members in order to encourage volunteers to participate in your fundraising events. This step is strategically important, as it not only attracts the attention of potential volunteers but also prepares them for the work after they have signed up.

To demonstrate that your organization supports its volunteers, you need to work together with them as a team, instead of simply telling them what to do. More importantly, you need to have patience and provide them with plenty of opportunities to ask questions.

Here are more helpful tips on working with your volunteers to achieve your organization’s fundraising goals:

• Match skills to tasks. Find out what hobbies, personal interests and professional and/or technical skills your volunteers possess. Assign each individual to a task that is suitable for his or her talent and/or expertise. The more passion people have for what they are doing, the more likely they will succeed.
• Review your progress. Revisit your organization’s fundraising targets and the specific tasks required to achieve these goals. If your targets have changed, then you may also need to modify the tasks involved. Remain responsive and allow your volunteers to be flexible as well.
• Solve your problems. As individuals from different walks of life and with different views and concerns work together, confrontations are unavoidable. Whenever there is a problem, be it technical or personal, deal with it as quickly as possible so that it does not become worse.

Remember, your volunteers are contributing valuable time and skills to help you achieve your goals, so it is important to always remain encouraging and supportive. Being diplomatic is the key, as these temporary colleagues are likely to become your long-term friends and allies.

Finding volunteers is arguably the most difficult task any fundraising committee must face. As our lives become increasingly stressful with work, relationships and mortgage (or rent) payments, it is rare that someone simply volunteers to do some good work and asking for no reward.

However, those good-hearted people are definitely out there. The question is just how to find them and get them onboard. Here are some useful tips:

• Clearly identify your needs. Make a list of jobs to be done and provide a brief description of the tasks involved. Other items on the list can include relevant responsibilities and obligations, useful qualifications and skills, and forthcoming benefits and rewards.
• Be active and informative. Promote your list of jobs through newsletters and word-of-mouth so that people can sign up. Contact people by email and telephone and ask for help. Answer in detail any question they may have about the kinds of skills and the amount of time needed.
• Provide an induction briefing for members of your community. Emphasize that the jobs to be done are short-term and easily achievable, and that any kind of assistance, manual or technical, can greatly benefit your organization and the community it serves.
• Show that you care. Demonstrate how your organization supports its volunteers. Explain the range of facilities and services you possess to help making their jobs easier. Offer examples of how your organization has been working with volunteers to achieve various fundraising goals.

In short, fundraising cannot be successful without the contribution of volunteers, and like a rare type of tree, you need to provide enough sunlight, water and nutrition to help it grow. Eventually the tree is going to be big enough and capable of shading you from wind and rain. Its abundant fruit will be amazingly tasty.

Keeping kids from sweets is a goal that is nearly impossible to achieve. We all know that sweets are one of the most successful products in fundraising events. However, we are also acutely aware that childhood obesity is a serous problem.

Exactly how can these two conflicting views be reconciled? As usual, balance is the key. Letting kids have free access to sweets will lead to disaster. However, we don’t need to be parents to realize that the more we try to keep kids from something, the more they will want to try it out.

For those fundraisers who need to use chocolates and other confectionaries in their initiatives, but who want to help teachers and parents protect children from health problems such as obesity and tooth decay, here are some useful tips:

• Emphasize the fact that your fundraising efforts, including through the sale of sweets, will benefit the whole community. Demonstrate that yours is a sensible and responsible organization working for the neighborhood.
• Respect the wishes of families to not participate in your organization’s fundraising event. Inform them that instead of purchasing sweets, they can show their support by donating a small amount of money.
• Work with teachers and parents to promote the values of nutritional education and lifestyle programs. Use your fundraising event as an opportunity to educate kids about “sometimes” foods and moderate consumption of sweets.
• Ensure that part of the money raised is used to support an activity-based initiative, such as a fun run or walkathon. Dynamically advocate for this activity in your community as you sell the sweets.

In short, there is nothing more important than our children’s well-being. While trying to raise funds, we should also endeavor to balance between consumption of sweets and pursuit of active and healthy lifestyles.

In the previous article are some suggestions on how to establish partnerships with local businesses. This is an important task, because these are great sources of support in terms of financial assistance, in-kind help, discounts and prizes. They can also play a significant role in helping your organization integrate into the community.

If you organization needs certain major contribution from a specific local business, then the best way to approach this is to write a proposal. Here are some tips on how to write a practical but attractive fundraising proposal:

1. Briefly introduce your organization and what it does to benefit the community. Focus on the nature and significance of your initiatives and achievements in recent years.
2. Clearly state what kind of contribution you are seeking from the local business. This can be a specific amount of financial assistance, a particular type of technology-oriented or knowledge-based help, discounts in purchasing goods and services from the local business, or donations of prizes to your forthcoming fundraising events (such as trivia nights).
3. Explain the benefits such contribution will produce for your organization. What will your orgnaization achieve in general with the valuable support from this local business? And what specific tasks do you intend to complete, using the money or other kinds of assistance received from the business?
4. Explain the benefits such contribution will produce for the local business. Start by mentioning how wonderful it is to be able to contribute to the community. Then specifically emphasize on the benefits your organization is able to offer this business in terms of profile.

In your proposal, you can include public relations materials such as pamphlets, newsletters and website links. Remember, being creative is crucial, as local businesses often receive lots of requests for assistance from all kinds of community organizations.

Whatever the nature of your organization is, it is important to establish partnerships with local businesses. These are a great source of support, capable of providing financial assistance, in-kind help and prizes. Here are some ideas for building partnerships with your local businesses:

• Introduce the key members of your organization to local businesses when you do NOT need anything from them. Simply say hello and brief them on the nature and significance of your organization. Ask for the direct contact details of those in charge, especially their names, for your future reference.
• Keep your local businesses informed with your organization’s activities, particularly if you are working to benefit the whole community. Send out a monthly newsletter or email alert about your initiatives and events, so that your local businesses can see for themselves if they can help out in any way.
• Give something back to your local businesses for their investment. While most businesses are happy to contribute directly or indirectly to the community, it delights them if their efforts are remembered. In your organization’s public relations material, produce profiles of those businesses involved in your activities.
• Always thank those local businesses that have helped you in any big or small way, as this helps ensure continued support. In your monthly newsletters or email alerts, let them know the outcomes of your initiatives and events. Tell them that you look forward to working with them again, and wish them all the best.

It is essential to establish partnerships with local businesses if your organization intends to fully integrate into the neighborhood. As both they and you work to benefit the whole community, friendly cooperative relationships can do great wonders. In the next article will be some tips on how to invite major contributions from local businesses.

Even in our current age of technology, when everything is published on the Internet and everyone can be contacted via email, getting press attention for your fundraising events can be difficult. While there are hundreds of social networks to which you can submit information about your initiatives, there are also thousands of people who are submitting theirs.

The competition out there is fierce. Here are some tips on how to get that much needed press attention:

• Understand your community — Find out which medium is most preferred by members of your community. While some neighborhoods may have online forums and communicate with each other via electronic newsletters, others would still prefer the traditional art of reading and writing for newspapers.
• Know your local press — Find out who the editors and journalists are and identify one or two of their favorite subject matters. For example, some editors are passionate about topics related to the environment. Issues such as family, children’s wellbeing, employment and animal welfare are also popular among many journalists.
• Provide press releases — A well-written press release can attract the attention of your editor and/or journalist far better than a quick email about your fundraising event. Make sure that crucial details such as the who, what, where, when and how of your event are included in the press release. Particularly important is why your fundraising event will benefit the community and raise funds at the same time.
• Thank your editor and/or journalist — Always express your gratitude to those media professionals who have helped promote your fundraising event in any big or small way. Ask them for a copy of their coverage and place it in a prominent spot of your organization’s public relations material. Promise to tell them about your future fundraising events.

Raising funds for your organization can be an eye-opening experience. Knowing that your team can achieve something great together, and that your community is there to support you, can be really rewarding.

However, like everyone else, we can make mistakes. Particularly when we are eager to succeed, extra care is required to proficiently manage the business of fundraising. Simply put, there are some basic mistakes to avoid:

• Having too many fundraising events on the go at any given time can be counter-productive. Neither does it help if these events take place too close to each other. Instead of flooding your community with numerous requests and expecting people to respond to whatever they like, simply focus on one or two fundraising events and promote them as best as you can.
• Avoid doing the same fundraising event over and over. Even if such event so far has been highly successful, repetition can result in declining profits. A better approach is to select several tried and true ways of raising funds and make use of them only once every year. This helps people establish a routine to support your organization, particularly those community members who know you well.
• Make sure that you are familiar with whatever you sell in fundraising events. This is not only to protect the rights of your supporter as consumers, but also to enhance your organization’s credentials as one that cares for the community. Detailed information, such as how quickly the items ordered or purchased can arrive, is absolutely crucial.

In short, we all learn from previous mistakes. Whether we are raising funds for our school, church or charity, we can benefit from being organized, providing variety, and always looking after our supporters. It is a win-win situation for both our community members and our organization.