FastTrack Fundraising Tips and Articles

By Patrick Cole and Leon Lazaroff

Sept. 17 (Bloomberg) — Marc Friedman, who runs the nonprofit Building With Books, witnessed the severity of Lehman Brothers’ situation firsthand last week at the investment bank’s Manhattan headquarters.

“It was surreal being in their offices,” said Friedman, Building With Books’ chief operating officer who used a Lehman conference room for a board meeting last Wednesday. Two Lehman executives are on the board of the Stamford, Connecticut, organization that runs after-school programs.

Lehman Brothers Holdings Inc. was scrambling at the time to shore up its capital, though the securities firm collapsed and declared bankruptcy on Monday.

Building With Books, like many nonprofits, is now looking ahead and bracing for a pullback in corporate donations following Lehman’s demise, Bank of America Corp.’s purchase of Merrill Lynch & Co. and the government takeover yesterday of American International Group Inc.

Friedman, like others, said his organization is making sure its donors are varied. Individuals cover 35 percent of its $6.4 million budget while corporations, foundations and government aid make up the rest, he said.

“What’s happening on Wall Street is challenging for us, but our revenue base is diverse,” he said.

Corporations accounted for 5.1 percent of all donations to U.S. nonprofits in 2007, according to GivingUSA Foundation, a research group in Glenview, Illinois. Individuals were the largest donor group, contributing $229 billion, or 75 percent, of total philanthropy.

More Competition

Economic troubles are expected to increase competition for funding among nonprofits that operate everything from museums to homeless shelters.

“If companies are in trouble, corporate philanthropy is one of the first things to get cut,” said Tom Pollak, program director at the National Center for Charitable Statistics at the Urban Institute in Washington.

The Greater Pittsburgh Community Food Bank, serving 11 counties in southwestern Pennsylvania, is bracing for a decline in donations.

“Some corporate donors are telling us they’ll have less to give next year,” said Joyce Rothermel, the food bank’s director, without naming contributors. “The length of this economic downturn will definitely have an impact on our future and where our energies go.”

Donors, too, have a wait-and-see attitude.

The Wells Fargo Foundation, an arm of San Francisco-based Wells Fargo & Co., is unlikely to increase its donation total next year from a current $104 million, said Tim Hanlon, the foundation’s president.

No Increase

“It’s hard to know in this economy what’s going to happen,” Hanlon said. “I don’t expect a decrease, but I’m not so sure about an increase.”

Procter & Gamble, the world’s largest consumer-products company, increased its charitable contributions 5 percent in 2007 to about $115 million, a total that won’t change this year or in 2009, said Brian Sasson, global manager of the Cincinnati- based Procter & Gamble Fund. P&G gives mainly to educational and public-affairs groups.

The General Mills Foundation, the charitable arm of Minneapolis-based General Mills Inc., also projects its giving to nonprofits next year to remain at about $21 million, Executive Director Ellen Goldberg Luger said in an interview. Its donations focus on fitness, education and the arts.

Plan B

The importance of corporate donations to nonprofit groups varies widely, said Tim Delaney, chief executive officer of the Washington-based National Council of Nonprofit Associations.

Medical institutions and private universities rely less on corporate giving than social-service nonprofits, he said.

The Pittsburgh food bank, for example, gets 9 percent of its $10.6 million budget from corporate donors including Comcast Corp. and US Airways Group Inc.

The New York Restoration Project, an environmental group founded by Bette Midler, will receive 20 percent, or $1.7 million, of its $8.3 million fiscal 2008 budget from corporate donations, Executive Director Drew Becher said.

“We’re putting together a Plan B in case some of what we have in the pipeline doesn’t come in,” Becher said. “Everyone is going through cost-cutting, and we’ll feel it in ‘09.”

To contact the reporters on this story: Patrick Cole in New York at pcole3@bloomberg.net; Leon Lazaroff in New York at llazaroff@bloomberg.net.

Source: Bloomberg.com

It may seem like you need to ask a gazillion people to donate to raise $1,000, but when you break it down, it really isn’t too bad.

1. Personally contribute $50 to your fund.  You should lead the way!
2. Ask two family members to each contribute $50.
3. Ask 10 friends to each contribute $20.
4. Ask five neighbors to each contribute $20.
5. Ask five co-workers to each contribute $20.
6. Ask 10 people from your faith-based organization to each contribute $10.
7. Ask your boss for a company contribution of $50 (better yet, find out if your company will match what you raise!).
8. Ask four businesses or companies that you deal with through work to contribute $50 per company.
9. Ask four businesses you frequent to personally contribute $25 (this is an easy one — ask your barber/hair stylist, dry cleaner or restaurant where you eat lunch every day).
10. You’re done!  Total Donations: $1,000!  Now remember to write personalized thank-you notes so that next time you ask for a donation, they remember the appreciation.

Asking for donations can always be daunting, but FastTrack Fundraising offers some easy and innovative ways to ask for donations.  You can check them out here: http://www.fasttrackfundraising.com/donation-fundraising.php

The purpose of these notes is to serve as a guide to anyone planning a casino party fundraiser event. There are certain points listed that might not be applicable to your event. However, we have attempted to address the typical scenarios an organizer will likely encounter.

Table of Contents
1. Goal
2. Revenues
3. Expenses
4. Determining Ticket Price
5. It will be all right on the night if…

1. Goal

Generally when asked the question, “How much money would you like to raise at this event?” most hosts realize that they haven’t given it enough thought. Having a realistic goal of how much money you would like to raise is the key starting point. It should determine the price of your entrance fee and the limit of your expenses.

Decide how much money you would like to make from this event.
Draft a statement of your proposed Revenue and Expenses.

Obviously the key is to maximize your revenue and minimize your expenses. As fundamental as this concept is, most organizations disregard it when running one of these events.
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We asked an expert for his top 10 tips on the nuances of email marketing for nonprofits and ways to increase conversion rates. One simple change he made lifted response 66%. Nonprofit organizations have different relationships with their members than businesses do with their customers. Those differences need to carry over into their email programs.“Part of the whole overall fundraising program is realizing that your newsletter that’s keeping people aware of your activities is really fundraising. Nobody will consider it that, but it really is the cultivation side of a fundraising program, not just asking for money once a month,” says Jeff Herrity, Internet fundraising professional.

When your list is ready for an appeal — or a donation request — Herrity follows a long list of best practices he has developed over the years for clients, including Amnesty International and the American Red Cross.

Here are his top 10 tips for putting together an email fundraising campaign:

The Email Itself

-> Tip #1. Put your request in the subject line

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