FastTrack Fundraising Tips and Articles

You have found yourself in a scenario where you or your organization is holding a fundraiser to solicit donations so that your operations can be kept afloat or a special goal needs to be met. In this situation you will have to be creative and dedicated as to how you approach fundraising and that eventually translates into failure or success in the end. How about we use a sample such as soliciting monetary donations in your fundraiser. This asks potential donors to give either small or large sums of money to help you cause. Either way, the event has to be attractive and appear worthwhile to donors. Here are some tips to achieve an attractive and successful fundraiser.

-Be extremely organized as to what your fundraiser is aiming for and how you aim to achieve a specific goal. Share this information with potential donors as it familiarizes them better with your cause and how they can help, providing they agree that your cause is worthwhile.

-In the case of accepting money donations, figure out if you want to only accept set amounts or allow donors to choose what amount to give. Both scenarios have their advantages and disadvantages, some of which may be obvious.

-Consider hiring a professional fundraising service to run your event. Services can be had that are well organized by experts and possibly more successful than fundraisers held by those who are inexperienced in the field. You will need to decide whether or not you can factor in the cost of hiring a professional service will cut into your funds too much, or if even at a risk, it could result in a more successful fundraiser.

-Advertise as much as possible. Get the word out about your event to all of your contacts and ask them to pass along the word to theirs as well. Write up a press release designed to have reporters mention your event on the news and internet.

-Always be extremely courteous, understanding, and gratuitous with donors. Do not force them into them or make them uncomfortable in any way, and thank them for their time even if they decide against donating. Making a good impression is always going to work in your favor in the long run.

As you can see, there are several ways to approach fundraising. By following these tips you just may find that fundraising is fun, easy and the best bet in having your goals reached.

It may seem like you need to ask a gazillion people to donate to raise $1,000, but when you break it down, it really isn’t too bad.

1. Personally contribute $50 to your fund.  You should lead the way!
2. Ask two family members to each contribute $50.
3. Ask 10 friends to each contribute $20.
4. Ask five neighbors to each contribute $20.
5. Ask five co-workers to each contribute $20.
6. Ask 10 people from your faith-based organization to each contribute $10.
7. Ask your boss for a company contribution of $50 (better yet, find out if your company will match what you raise!).
8. Ask four businesses or companies that you deal with through work to contribute $50 per company.
9. Ask four businesses you frequent to personally contribute $25 (this is an easy one — ask your barber/hair stylist, dry cleaner or restaurant where you eat lunch every day).
10. You’re done!  Total Donations: $1,000!  Now remember to write personalized thank-you notes so that next time you ask for a donation, they remember the appreciation.

Asking for donations can always be daunting, but FastTrack Fundraising offers some easy and innovative ways to ask for donations.  You can check them out here: http://www.fasttrackfundraising.com/donation-fundraising.php

We asked an expert for his top 10 tips on the nuances of email marketing for nonprofits and ways to increase conversion rates. One simple change he made lifted response 66%. Nonprofit organizations have different relationships with their members than businesses do with their customers. Those differences need to carry over into their email programs.“Part of the whole overall fundraising program is realizing that your newsletter that’s keeping people aware of your activities is really fundraising. Nobody will consider it that, but it really is the cultivation side of a fundraising program, not just asking for money once a month,” says Jeff Herrity, Internet fundraising professional.

When your list is ready for an appeal — or a donation request — Herrity follows a long list of best practices he has developed over the years for clients, including Amnesty International and the American Red Cross.

Here are his top 10 tips for putting together an email fundraising campaign:

The Email Itself

-> Tip #1. Put your request in the subject line

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Are you involved with a charity or special cause that needs money? Are you willing to put pen to paper and write a letter that will generate those funds? If so, there are a couple of details you need to keep in mind. Continue Reading…