FastTrack Fundraising Tips and Articles

Like all public affairs, fundraising events require careful and thorough planning. From deciding on specific fundraisers to finding volunteers, from collecting and distributing the products to managing excessive stock, a wide range of issues should be considered. Each and every one of them needs to be discussed and approved by the majority, if not all, of committee members, before relevant actions can be successfully taken.

Simply put, planning ahead enables us to complete our tasks quickly and effectively. Here are some suggestions on how to conduct good planning:

• Start early. Plan ahead by gathering resources and categorizing them according to your needs, identifying channels through which you can find volunteers, and helping your team members know each other.
• No idea is bad idea. It is always useful for everyone to sit down and brainstorm. Because each of your team members has his or her unique views, experiences and contacts, together you can do great wonders.
• Always have the end in mind. Establish achievable goals and concrete plans to achieve them. Keep everyone informed of all steps completed and yet to be taken. The more specific you are about your goals, the more focused you tend to be.
• Know your limits. Stay calm and positive even when problems occur. Understand that no matter how capable each of your team members is, he or she is not Superman or Wonder Woman. People do and often make mistakes.
• Put fun back into fundraising. Include a kick-off gathering at the beginning of your plan and a celebration party in the end. Make sure that everybody is invited and all efforts are rewarded.

Remember, planning ahead does not mean that you should have everything done beforehand. It simply means that you need to prepare your team for whatever is coming.

In the previous article are some tips on how to be a good leader for your fundraising committee. Indeed, the ultimate reason for any leader to exist is to encourage teamwork and mutual respect among his or her team members, so that the whole team can function as one. A leader should inspire and unite, not to do all the work.

For each and every member of your fundraising committee, here are some suggestions on how to enhance teamwork:

• Know your staff and stuff. Set an achievable goal for your upcoming fundraising event and explain to everybody the steps required to achieve it. Specify the tasks involved and allocate responsibilities to those who can handle them. Compensate one’s weakness with another’s strength.
• Set and make known your priorities. Thoroughly discuss with your team members the resources your organization already possesses and what extras need to be gained through the fundraising event. The majority, if not all, of your team members should agree on how to manage the event.
• Uphold honesty and transparency. Establish the consensus that no information should be withheld from any and all of your team members, and that all procedures and results need to be assessed by the whole fundraising committee. Any conflict is to be handled quickly and without favoritism.
• Share duties and credits. Within a team, no one should clearly stand out to take all the glory or be the scapegoat. While the leader has, and should have, a representative voice in public, he or she needs to always recognize and support the collective efforts of all fundraising committee members.

Remember, for any fundraising committee to succeed, teamwork is as important as, if not more critical than, leadership. Only a united, balanced and hardworking team is capable of achieving its goal.

This is the first of a series of six articles that explore the significance of fundraising committee management. In any organization, setting up a fundraising committee is the key to raising funds effectively. There is nothing more inspiring and rewarding than working with a group of like-minded people to achieve your goal.

For your committee to succeed in organizing a wide range of fundraising activities, leadership is of ultimate importance. Here are some tips on how to be an excellent committee leader:

• Be communicative. Print out the names, addresses, phone numbers and email addresses of your committee members, and distribute a copy to everybody. Keep your team informed with all progress. Ensure that you are always available for people’s inquiries and requests for help.
• Be open-minded. Avoid favoring some people over the others. Know the capacities of your committee members and strive to put their strengths and talents to good use. When conflicts arise, listen carefully to all sides before making a decision. Solve any problem as soon as possible.
• Be transparent. Make available all fundraising plans, results and previously learned lessons and encourage brainstorming among your committee members. Discuss with your team before setting priorities. Review your planning documents often and ensure that all inputs are well considered.
• Be part of your team. Put first the interests of your team. Work as hard as – if not harder than – your committee members. Be a role model by maintaining a good balance between work and life. Share with your team all successful and not-so-successful fundraising outcomes.

The secret of being a good leader is to listen and share, and to give the others what you would like them to give you. By operating your fundraising committee well, you are already halfway there to achieving successful fundraising results.

The foundation of successful fundraising events is frequent and direct communications among all members of your organization’s fundraising team. The better connected and informed you are, the better it is for your fundraising initiatives in the long term.

Traditionally we have used meetings in person and telephone calls to communicate with each other. While these remain effective ways to exchange news, launch discussions and debates and provide feedback, people in their busy lives now prefer receiving and digesting information in their own time. This is why certain networking technologies have become extremely popular.

SMS text messaging via mobile phones is perhaps the most popular and convenient way of staying in touch with your fundraising team members. Questions and comments are quickly typed out and sent, and replies are instantly given. As most people carry their mobile phones but only answer incoming calls at their earliest convenient time, it is a non-intrusive way to keep constant contact with your team members.

Email is another handy way in which not only messages but also relevant documents may be sent to your fundraising team members. All you need to do is to set up an email list so that one message can be instantly dispatched to many accounts via a click of the mouse.

Finally, many social networking websites are free for all to use. They allow you to create individual groups and invite other members to join. Within each group, participants can upload photos and post messages to share ideas and opinions.

In short, the key to operating a happy and motivated fundraising team is to keep all team members well informed. By utilizing networking technologies such as mobile phone, email and social networking website, everyone can remain updated with relevant fundraising information on their own terms and at their own paces.

It is essential to have volunteers working with you in fundraising events. Furthermore, it is absolutely critical that you acknowledge their efforts in public both during and after these events. Celebrating the collective success as a result of weeks, if not months, of teamwork makes your volunteers feel valued and appreciated. It is also a great incentive for them to come back again.

Throwing a big party, or simply a BBQ or morning tea, is a good way to start the celebration. As you thank your volunteers who have made everything happen, here are some ideas on how to make them feel even more special:

• However you decide to have a good time, make your volunteers the focus of the occasion. Deliver a thank-you speech that creates a sense of community among the volunteers. Privately, give each of them a phone call, a handwritten note of thanks or a card to show your appreciation.
• Conduct a prize giving ceremony. Reward your volunteers for their hard work. Do not be afraid to single out individual achievements, extra efforts and personal milestones. However, be careful not to act like you favor some over the others, as it is selfless collaboration that you want to promote.
• Connect the outcome to the cause. Report results of your organization’s fundraising events and what you are going to do with the resources raised. Be specific and transparent, using a spreadsheet if necessary. Let your volunteers know that without them you could not have succeeded.

You may be busy or totally exhausted after a fundraising event, but nothing is as important as rewarding your volunteers. When it is time to launch the next initiative, you will be surprised to know how many people are willing to support your organization again, simply because you have thanked them.

In the previous article, a suggestion is provided that your organization holds an induction briefing for local community members in order to encourage volunteers to participate in your fundraising events. This step is strategically important, as it not only attracts the attention of potential volunteers but also prepares them for the work after they have signed up.

To demonstrate that your organization supports its volunteers, you need to work together with them as a team, instead of simply telling them what to do. More importantly, you need to have patience and provide them with plenty of opportunities to ask questions.

Here are more helpful tips on working with your volunteers to achieve your organization’s fundraising goals:

• Match skills to tasks. Find out what hobbies, personal interests and professional and/or technical skills your volunteers possess. Assign each individual to a task that is suitable for his or her talent and/or expertise. The more passion people have for what they are doing, the more likely they will succeed.
• Review your progress. Revisit your organization’s fundraising targets and the specific tasks required to achieve these goals. If your targets have changed, then you may also need to modify the tasks involved. Remain responsive and allow your volunteers to be flexible as well.
• Solve your problems. As individuals from different walks of life and with different views and concerns work together, confrontations are unavoidable. Whenever there is a problem, be it technical or personal, deal with it as quickly as possible so that it does not become worse.

Remember, your volunteers are contributing valuable time and skills to help you achieve your goals, so it is important to always remain encouraging and supportive. Being diplomatic is the key, as these temporary colleagues are likely to become your long-term friends and allies.

Finding volunteers is arguably the most difficult task any fundraising committee must face. As our lives become increasingly stressful with work, relationships and mortgage (or rent) payments, it is rare that someone simply volunteers to do some good work and asking for no reward.

However, those good-hearted people are definitely out there. The question is just how to find them and get them onboard. Here are some useful tips:

• Clearly identify your needs. Make a list of jobs to be done and provide a brief description of the tasks involved. Other items on the list can include relevant responsibilities and obligations, useful qualifications and skills, and forthcoming benefits and rewards.
• Be active and informative. Promote your list of jobs through newsletters and word-of-mouth so that people can sign up. Contact people by email and telephone and ask for help. Answer in detail any question they may have about the kinds of skills and the amount of time needed.
• Provide an induction briefing for members of your community. Emphasize that the jobs to be done are short-term and easily achievable, and that any kind of assistance, manual or technical, can greatly benefit your organization and the community it serves.
• Show that you care. Demonstrate how your organization supports its volunteers. Explain the range of facilities and services you possess to help making their jobs easier. Offer examples of how your organization has been working with volunteers to achieve various fundraising goals.

In short, fundraising cannot be successful without the contribution of volunteers, and like a rare type of tree, you need to provide enough sunlight, water and nutrition to help it grow. Eventually the tree is going to be big enough and capable of shading you from wind and rain. Its abundant fruit will be amazingly tasty.

In the previous article are some suggestions on how to establish partnerships with local businesses. This is an important task, because these are great sources of support in terms of financial assistance, in-kind help, discounts and prizes. They can also play a significant role in helping your organization integrate into the community.

If you organization needs certain major contribution from a specific local business, then the best way to approach this is to write a proposal. Here are some tips on how to write a practical but attractive fundraising proposal:

1. Briefly introduce your organization and what it does to benefit the community. Focus on the nature and significance of your initiatives and achievements in recent years.
2. Clearly state what kind of contribution you are seeking from the local business. This can be a specific amount of financial assistance, a particular type of technology-oriented or knowledge-based help, discounts in purchasing goods and services from the local business, or donations of prizes to your forthcoming fundraising events (such as trivia nights).
3. Explain the benefits such contribution will produce for your organization. What will your orgnaization achieve in general with the valuable support from this local business? And what specific tasks do you intend to complete, using the money or other kinds of assistance received from the business?
4. Explain the benefits such contribution will produce for the local business. Start by mentioning how wonderful it is to be able to contribute to the community. Then specifically emphasize on the benefits your organization is able to offer this business in terms of profile.

In your proposal, you can include public relations materials such as pamphlets, newsletters and website links. Remember, being creative is crucial, as local businesses often receive lots of requests for assistance from all kinds of community organizations.

Whatever the nature of your organization is, it is important to establish partnerships with local businesses. These are a great source of support, capable of providing financial assistance, in-kind help and prizes. Here are some ideas for building partnerships with your local businesses:

• Introduce the key members of your organization to local businesses when you do NOT need anything from them. Simply say hello and brief them on the nature and significance of your organization. Ask for the direct contact details of those in charge, especially their names, for your future reference.
• Keep your local businesses informed with your organization’s activities, particularly if you are working to benefit the whole community. Send out a monthly newsletter or email alert about your initiatives and events, so that your local businesses can see for themselves if they can help out in any way.
• Give something back to your local businesses for their investment. While most businesses are happy to contribute directly or indirectly to the community, it delights them if their efforts are remembered. In your organization’s public relations material, produce profiles of those businesses involved in your activities.
• Always thank those local businesses that have helped you in any big or small way, as this helps ensure continued support. In your monthly newsletters or email alerts, let them know the outcomes of your initiatives and events. Tell them that you look forward to working with them again, and wish them all the best.

It is essential to establish partnerships with local businesses if your organization intends to fully integrate into the neighborhood. As both they and you work to benefit the whole community, friendly cooperative relationships can do great wonders. In the next article will be some tips on how to invite major contributions from local businesses.

You have found yourself in a scenario where you or your organization is holding a fundraiser to solicit donations so that your operations can be kept afloat or a special goal needs to be met. In this situation you will have to be creative and dedicated as to how you approach fundraising and that eventually translates into failure or success in the end. How about we use a sample such as soliciting monetary donations in your fundraiser. This asks potential donors to give either small or large sums of money to help you cause. Either way, the event has to be attractive and appear worthwhile to donors. Here are some tips to achieve an attractive and successful fundraiser.

-Be extremely organized as to what your fundraiser is aiming for and how you aim to achieve a specific goal. Share this information with potential donors as it familiarizes them better with your cause and how they can help, providing they agree that your cause is worthwhile.

-In the case of accepting money donations, figure out if you want to only accept set amounts or allow donors to choose what amount to give. Both scenarios have their advantages and disadvantages, some of which may be obvious.

-Consider hiring a professional fundraising service to run your event. Services can be had that are well organized by experts and possibly more successful than fundraisers held by those who are inexperienced in the field. You will need to decide whether or not you can factor in the cost of hiring a professional service will cut into your funds too much, or if even at a risk, it could result in a more successful fundraiser.

-Advertise as much as possible. Get the word out about your event to all of your contacts and ask them to pass along the word to theirs as well. Write up a press release designed to have reporters mention your event on the news and internet.

-Always be extremely courteous, understanding, and gratuitous with donors. Do not force them into them or make them uncomfortable in any way, and thank them for their time even if they decide against donating. Making a good impression is always going to work in your favor in the long run.

As you can see, there are several ways to approach fundraising. By following these tips you just may find that fundraising is fun, easy and the best bet in having your goals reached.