If you run a not for profit organization or a type of business or other firm that could use some funds raised, then you need to consider fundraising. This is a fun and sometimes highly successful way of raising funds while often time also offering something beneficial to those who donate to your cause. Here are ten tips for getting the word out on your fundraising event.
-Get the word out early. The more people you reach and earlier you do it, but not too early, the better chance you will have of getting a better amount of donations.
-Be specific in your publicity. Tell potential donors what it is you stand for, what it is you need and how they would benefit from donating to your cause.
-Consider writing up a news release. This is a formal letter explaining your event that reporters can cover on television, the radio, in print publications or on news websites.
-Word of mouth is very important. Tell as many people as you can verbally about your fundraising event and also ask that they tell as many of their friends and family members as possible. If your fundraising event seems worthy to them, chances are you can get a very promising turn out this way.
-Type up and print a flyer advertising your event. Bring a copy to your local photo copy center and have several hundred printed up. This is a largely inexpensive way for you to manually post and pass out these notices in your local community.
-Form a mailing campaign. Take your photo copy flyer idea and mail them to local home owners, businesses and other recipients who you feel would be interested in your event. Make sure you can afford to budget this in to your fundraising project.
-Start an email campaign. Instead of the costly method of sending flyers via snail mail, you can also email all of your internet contacts with a copy of the flyer. In this case also ask recipients to forward the email to their contacts and thousands of people can be reached this way.
-Appear in public. If you are running the event, check with local authorities first and then set up a table in public so you can inform local passers by about your event before it happens.
-Hire someone else to appear in public or another person who is helping out with the event.
-Create a funny or silly slogan advertising your cause. It will get people talking and possibly even lead them to information on your fundraising efforts.
Clearly there are many different ways in which you can inform potential donors about your fundraising event. If you approach it with a little creativity and lots of energy, you have the potential of reaching thousands of people and translating that into thousands of dollars of donated funds. If you need the funds, why not try all of the above methods to see which if not all work for you? There is not much to lose by trying.
When it comes to generating funds, it doesn’t matter how noble your cause is or how organized your staff may be if people don’t know about your fundraiser. Publicity is a huge part of a successful fundraiser, and there are a number of different ways to go about it.