When it comes to generating funds, it doesn’t matter how noble your cause is or how organized your staff may be if people don’t know about your fundraiser. Publicity is a huge part of a successful fundraiser, and there are a number of different ways to go about it. You can:
Contact the local media:
Imagine having the local newspaper do a front-page feature on your fundraiser. Seem impossible? Maybe it’s not as impossible as you think. Local print and television media love innovative stories about working for a good cause. You can try and get placement in an editorial column to explain why your cause matters or you can see if the local paper — or TV station — wants to feature your organization. Communication is the key here — reach out to the media because you’ll never know what you might get in return!
Make signs, flyers, and posters:
To generate some grass-roots publicity for your fundraiser, take the advertising straight to the people. By having well-designed signs, flyers, and posters, you’ll be able to catch the eye of a passerby and deliver your message. Plenty of locations accept public postings, from libraries to university unions to local businesses. Just ask and see who will let you display your information.
Do a mass-mailing campaign:
If you’ve got a mailing list, then use it! Postal mail and email can both be effective ways to advertise your fundraiser. Make sure you address the five W’s (who, what, where, when, and why) and tell your recipients just how much you appreciate their support!
Generate online publicity:
Don’t forget about the online world! From classified ad sites such as Craig’s List to local directories and message boards, online advertising is quick, easy, and often free. Best of all, there’s always more places to find thanks to the unlimited reach of the Internet. Post early and post often for best results.
These are just a few of the ways Don’t put all your proverbial eggs in one basket — think creatively, get good people, and organize well. Combine that with a diverse publicity strategy and you’ve got yourself a recipe for success!
Now that you know how to promote your fundraiser, what are you waiting for?