FastTrack Fundraising Tips and Articles

Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don’ts when it comes to online fundraising.

Pamela Barden, VP and group director, Russ Reid

Do: Think about the entire online experience

Begin with the subject line. It won’t “close the deal,” but it could stop further action if done incorrectly. On mobile devices, recipients see about 20 characters of your subject, so make every one count. Test your links. If you say “click here,” make sure “here” goes someplace that moves the reader closer to giving. Immediately send a short, warm acknowledgment for every donation, telling how the gift is being used.

Don’t: Don’t forget the small details

Don’t make the online donation form too complicated; it’s about getting the donation, not collecting every bit of information you’ll ever want. Don’t forget to include your mission statement on your Web site. Also, don’t assume a potential donor will stumble across your Web site and decide to give; be proactive online and offline in driving potential donors there.

Debbi Barber, president, Grizzard Communications Group

Do: Create seamless integration across channels

Direct mail pieces should have a unique URL landing page that supports the campaign and tracks direct mail visitors to the Web site. E-mail blasts to overlapping direct mail and online constituents should be coordinated and timed for maximum impact. Highlight critical campaigns featured in direct mail and e-mail within the online donation form. Integrate special campaign offers within paid search creative. Don’t just create a campaign and then add on a digital component.

Don’t: If raising funds is your goal, do not have all of your efforts pushed to the main Web site.

There is typically too much happening on the homepage for a fundraising message to stand out and be clear. Instead, create landing pages that focus on the reasons to give and drive potential donors to these pages.

Vinay Bhagat, chief strategy officer, Convio

Do: Empower constituents to act for you

Online tools provide great vehicles to harness supporters’ passion for fundraising, recruitment and evangelism. This can be accomplished by writing messages that inspire donors and reflect their interests. Also be sure to make giving opportunities tangible and explain how gift levels impact your cause.

Don’t: Stop building your prospect and e-mail files

Instead, use online and creativity to reach new people and provide donors who are giving less with meaningful ways to engage. Don’t rely on the structure, skills and approaches of the past. Try to evaluate and reallocate resources from declining, slower growing areas to those that are more efficient and effective at reaching people.

Angie C. Moore, SVP and GM, Merkle’s fundraising services group

Do: Recognize that retention is a metric, not a strategy

Take the time to understand what matters to your constituents and then create online messages around those interests. Being relevant is king when it comes to having mass market conversations with your donors. Relevance drives satisfaction, and satisfaction affects retention. Loyalty equals more support for your mission.

Don’t: Never underestimate the value of non-donor behavior

Every action — dialing a 1-800 number, changing an address, volunteering, requesting information, and more — is an indication of interest and a critical ingredient in the relationship value recipe. Don’t be afraid to model these interactions and understand the true value of the full relationship, not just the donations part.

Source: http://www.dmnews.com/dos-and-donts-of-online-fundraising/article/146504/

Back to school night is the official end of summer. This time-honored night of getting to know your school and staff has been going on for years. You might be tempted to miss it, but don’t!

Every year, our schools are expected to provide more with less. Every school, whether public or private, greatly benefits from the help of parent volunteers. At Back to School Night, this is the time to sign-up to give 2-4 hours of your time to help out your school.

Represented at every Back to School night is the Parent Teacher Organization or Association (PTO/PTA). There is a small fee to officially join the PTO/PTA. This fee goes towards the national PTO/PTA organization which in turn usually provides insurance to your local group. I strongly recommend you join the PTO/PTA or similar parent group. This volunteer group of parents works hard to raise money just for your school for necessities outside the school budget or fun events for the kids. While you are fresh off of summer, also make it a goal to attend at least 3 PTO/PTA meetings. They usually meet once a month during the evenings. You do not need to officially join the PTO/PTA to attend. The meetings are also the best place to bring up new ideas or learn more about the way things are done.

Also at Back to School night, many parents that chair an event (teacher appreciation or a school fundraiser) will be there to solicit volunteers. Although you may be weary of committing your time to help with a school event, please find one that you like and sign-up! Parents are much more likely to volunteer at the beginning of the year than during the year when school is in full swing. The benefits of volunteering, such as making new friends and learning more about your child’s school, are very rewarding.

Lastly, you will have a chance to talk with your child’s teachers. This is the best time to ask about volunteering for the classroom. Don’t worry if you work full-time, there may be some volunteer work you can do at home that does not require you to come into the school. This can include anything from cutting paper for an elementary to running off mailing labels for a high school.

This year, make a commitment to volunteer some of your time to your child’s school, whether attending a meeting or helping with an event. The best time to cash in on that commitment is at Back to School night, when school momentum is at its peak.

- Denver Educational Volunteer Examiner Lori Hampton

The recession has led to more reliance on these and other groups to save school staff jobs.

Press Release Service – Wired PR News – More and more organizations such as parent-teacher associations (PTAs) are increasingly being utilized to help save essential services and staff jobs in public schools. As reported by TIME, the recession has triggered more reliance on parents, school foundations, and community groups to supplement costs of operating schools.

California state PTA president Jo Loss is quoted by TIME as stating of the matter, “The state is supposed to provide the black-and-white essentials of a good education, and the PTA fills in the color… But our state has increasingly fallen far short of providing even the essentials. So PTAs are having to step in.”

Some, however, strongly oppose the idea of PTA fundraisers and related means of raising money by private entities being used for school funding. National PTA President Charles J. Saylors is quoted in the report as stating, “Parents should not have to raise money to underwrite staff salaries… That’s the responsibility of the local government. They should not be balancing their budgets on the backs of parents.”

WiredPRNews.com – The latest in Education News

Photo Credit: Wikipedia User Fagles

If your last fundraising event fell short of your expectations, you might consider switching up the theme of the event to increase the excitement and draw in a larger crowd. Casino Night themed fundraisers are increasingly growing in popularity and provide a great way to raise money while allowing everyone to have a great time for a good cause.

When attending a fundraiser such as a casino night, people are looking for a chance to get dressed up and enjoy a fun evening out so take that thought into consideration throughout your planning phases and create an event that outshines other events in the area. One way to ensure that your event is successful is to make the casino experience as real as you possibly can. You can do this by using customized game boards, event signage, playing cards and even game chips or funny money to transform a seemingly ordinary event hall into a frenzied casino floor.

To give your event attendees the feeling of being on a real casino floor try mixing in customized game boards for Plinko, Pick Till You Win and Punch-out Giveaways with more standard casino tables for Blackjack, Craps, Roulette and Texas Hold’em tables. These larger game boards can be used to create a backdrop for your casino floor and can help to fill in space that would otherwise be left empty. You can even have a display board created to track the progress of the event earnings throughout the evening.

Large scale, customized game boards not only provide a great way to enhance your casino floor, but they also provide you with plenty of space to list your event name and organization as well as to publicize your event sponsors. Adding sponsorship placement on each game board will allow you to cover the cost of each customized item and will give each sponsor a designated space for advertising their contribution to the event. When you have these names and logos emblazoned on the game boards, your casino players will be sure to be reminded that their playing for a good cause.

When it comes to customizing each game board, you can stick with a basic theme for each board or you can give each sponsor the opportunity to create a unique board design. Either way, you’ll be able to create eye catching game boards. Using vivid colors and even having the boards cut out in unique shapes can help to create a customized look. To give your game boards an added touch of Vegas flare you may even consider incorporating a few strings flashing lights onto them.

While creating ambiance with event décor is not your sole priority of the fundraiser, it can definitely contribute to the success of the evening. An event of this magnitude typically requires a year of planning in order to have everything from games and dealers to sponsors and catering coordinated before the final event so taking the time to create a realistic casino atmosphere can really take your fundraiser to the next level. Remember the better the experience you create, the more fun your attendees are having the more money you will raise.

This article was provided by Elizabeth Catalanotto with Pixus Digital Printing in Lafayette, Louisiana. Pixus is an industry leading provider of large format digital graphics, as well as many other digital printing solutions. Visit http://www.Pixus.com for more information on the services offered at Pixus, including Custom Casino Gameboards.

A candle fundraiser is a great way for school clubs, cheer squads, or scout groups to raise funds because the unit price is high and most sales are for multiple units. Here’s how you can maximize your candle fundraising profits.

Provide samples
Believe it or not, using sample candles doubles the sales volume. Why? Because people can see, touch, and most importantly, smell the candles.

The fragrance is what sells the product and that doesn’t come through on the brochures. Not until they start providing scratch & sniff versions anyway!

Order at least two sample candles for each seller. Get a variety of all the popular fragrances in the main styles. Your fundraising company can easily tell you which ones those are and you can use the samples to fill orders, so you’re not wasting any money.

Use a sales script
I’m a big believer in kids actually getting out there and doing their own selling, so you need to teach them how to sell. Surprisingly, it’s not that hard to do.

As the kids say, here’s the thing. You must do these three things:

Smile and introduce yourself while making eye contact, then state why you are raising funds.
Ask for their help and use the word “because” to justify it.
Recommend a favorite and place the sample in their hands.
“Hi, I’m Jimmie Jones and we’re raising funds because we need new computers at school. Can you help us out by buying a candle? This French Vanilla one smells great!”

And that’s when you hand over a sample candle and an order brochure. After that, you keep quiet until they ask a question or agree to place an order.

Sell a second product
Another great way to maximize profits is by offering something completely different. If the customer doesn’t like the candles, you can quickly pitch your alternative.

Or, if they buy, you can upsell them with the same offer. Same number of sales calls, double the profits.

One product that works especially well is a fundraising card offering two-for-one discounts on pizza or similar products from fast food chains. These retail for $10 and cost $2, so there’s plenty of extra profit built in.

Plus, they appeal to families because they provide real value for the price. They get their money back the first time they use the card, so it’s a great deal for them.

Offer sales incentives
Motivation is a wonderful tool because people always act in their own best interest. By offering sellers prizes for every sales level they exceed, you motivate even the worst ones to reach the first bonus level.

Plus, your top sellers will keep cranking out the sales to achieve the really good prizes for selling hundreds of dollars worth of candles. Your supplier will provide certain prize packages, but I recommend supplementing those with extras like a free discount card or items donated by local businesses.

You can even spend some of the profits on really great prizes like a videogame console, the newest games, or an iTunes gift card. Just make sure you inform your sellers about all the great prizes available.

When you start, have them state their sales goals by prize level in front of their peer group. Why? Because fear of failure and peer pressure are truly powerful motivators!

Reach a bigger audience
Another way to increase sales is to expand your sales targets beyond family, friends, and neighbors. Set up sales tables at local events or even at high-traffic shopping center locations.

Use big signs to spell out why you’re raising funds. That helps pre-sell people as they approach. For many of these sales, you might need to fill them immediately from your sample inventory. Still, it’s an excellent way to make hundreds more sales!

Candle Fundraiser Summary

Boost your candle fundraiser profits by providing samples, teaching your sellers a simple sales script, selling an alternate product, and offering sales incentives. In addition, you can sell even more candles by expanding your marketing efforts beyond just family friends, and neighbors.

Take some time to develop the right candle fundraising program, select a good supplier, and watch your profits soar to new heights!

These days we all use digital cameras and reproduce our cherished memories via a printer. While the fascinating art of operating manual cameras appears to be in decline, people only become more interested in displaying their favorite photographs at home and in the office.

Because everybody wants to protect valuable photographs while proudly putting them on view, magnetic fridge frames are a unique and increasingly popular fundraiser that will help our organization make great profits. The frames can be fixed on refrigerators, filing cabinets, office walls and other flat surfaces. They come in different colors and sizes, holding between 3 and 13 photographs in creative and energetic styles. There are even special designs for lovers of cats and dogs!

From your organization’s point of view, magnetic fridge frames are the perfect fundraiser because it makes your job hassle-free. All the necessary sales and promotional materials are provided, and all your organization needs to do is to take the orders and distribute the products. Specifically, the full-color brochures and order forms can be either mailed to your organization or quickly downloaded from the Internet. Then the magnetic fridge frames will be sent to you in 5 to 7 business days.

Research shows that an average supporter of your organization will spend about 70 dollars on this fundraiser, or 4.5 frames. Obviously, the more magnetic fridge frames you are able to sell, the more money can be raised for your organization. In general, there is a 40-percent profit from the sale of 20 or less magnetic fridge frames, each of which costs between 7 and 20 dollars. For sales of more than 150 frames, your organization will be able to make 55 percent of profit. Best of all, this fundraiser is new and easy to manage, and can be started right away!

“Congratulations Ms. Cantsayno, you’ve been appointed fundraising chairperson. Your mission, should you decide to accept (and you will because we know that’s the kind of person you are) is to oversee our school’s fundraising activities. Good luck.” Do not panic. Fundraising is not for wimps. You’ll never hear Tom Cruise whine, “But…but…I’ve never done this before.” Now is the time for action. The following attack plan was developed with the fundraising rookie in mind in consultation with several experienced fundraisers. One word of caution: every fundraising program is different so the logistics can vary greatly. However, once you’ve selected a particular program and a professional company, your fundraising representative can help you map out the details.

6 Months Before

Step 1 – Set a Goal

No fundraising activity should be without purpose and that purpose should be one that everyone can support. Why do you need the money? How much money do you need? When setting the fundraising goal, be specific. Involve all interested parties in setting the goal and then make that the focus of your campaign from start to finish. If the goal is meaningful to school administrators, faculty, parents and children, your chances for success are greater.

Step 2 – Recruit a Committee
New fundraising chairs often try to do too much themselves rather than delegate. Recruit a team of three or four parent volunteers to help organize the activity and recruit any other needed volunteers. For example, assign one person to take care of publicity; two to handle money collection and record keeping; and another to manage delivery logistics.

Step 3 – Select a Company
Get this right and the rest should be a cakewalk (pardon the expression). Pare down your list to two or three companies and make appointments with each. Allow enough time (at least 45 minutes) for a proper presentation. Step 3 is not the place to skimp on time and effort. Competing companies will need to know your group’s financial goal; the number of potential participants and their ages; and any historical information you can provide (e.g. past fundraisers, participation levels, successes and failures).

You will need to learn from each of the companies you interview: § How long has the company been in business?

1. How many years of experience does the company representative have in fundraising?
2. Are the program’s product/s of high quality that the organization will be proud to stand behind?
3. What services are available to save you and your volunteers time and energy?
4. How will the program work? Are products paid for in advance or upon delivery?
5. Does the company understand and comply with your state sales tax laws? § How is safety addressed? Does the company discourage unsupervised door-to-door sales? Will adult supervision be stressed? How will these points be communicated to parents? Children?
6. What promotional assistance will the company provide? (kick-off assemblies; parent letters; posters; samples for display; etc.)
7. Is there an incentive or prize program? If so, who pays for it?
8. How are products shipped and when? Who pays the freight?
9. What is the policy regarding damaged or unsold product? What about back orders?
10. Will there be a written agreement?
11. Can the company provide references? (Be sure to call and check these references.)

Again, it’s important to remember that there are many types of fundraising programs. Not all of the above criteria may apply to your organization or the company with whom you choose to work.

Once you’ve selected the firm, set the dates and place them on a school or community activities calendar to avoid overlap within your own school or neighboring schools. Clear activities and crucial dates with appropriate officials (school principal, coaches, and custodians) to avoid conflicts with other events. Now relax for a few months

1 Month Before

Step 4 – Final Planning
Contact your fundraising representative and meet with your fundraising committee to review logistics. Make a list of materials that you’ll be responsible for and those that the company will supply. Determine how many adult volunteers you’ll need to execute the fundraiser at every step. Develop a master schedule of important dates for everyone to use as his or her blueprint. Include such details as: advance promotion (press releases, newsletter articles, billboards); arrival dates for company materials; kick-off activities with students/teachers/parents; deadlines for orders/money to be turned in; reminder notices/P.A. announcements; delivery of products and prizes; announcement of results to all participants; volunteer appreciation; and a wrap-up meeting to review the entire event. Let teachers know about the fundraiser so that they may incorporate it into their lesson plans.

1 to 2 Weeks Before

Step 5 – Advance Promotion
Send a flier home to parents announcing your fundraising goal and when they can expect to receive their fundraising packets/products. Put up posters around the school and post dates on the school billboard, web site and on the homework hotline. If an open house or parents meeting is scheduled, arrange a display with product samples from your fundraising project.

1 to 2 Days Before

Step 6 – Countdown
Touch base with fundraising company, school administrators and custodians to reconfirm logistics. Gather and sort the supplies you’ll need from the company. Check in with your committee and team leaders. Call volunteers to remind them of their responsibilities and when they’re needed. Post reminders to teachers, explaining procedures, reminding them of the goal.

D-Day
Step 7 – All Systems Go
This is when you start to congratulate yourself on all the careful planning. Kick-off activities, if scheduled, go off without a hitch. Appropriate materials finally go home to each family. If your particular event will last over a one- or two-week period, make your final preparations to motivate volunteers. Remind volunteers of important deadlines; the group’s ultimate goal and what progress has been made. Some families may jump right on the fundraising project, returning their order forms/money immediately. So it’s a good idea to review your process for order and money collection to ensure theseearly returns are accounted for. Likewise, now is the time to review your plans for product delivery first to your school and then to the end-user. Touch base with the fundraising company representative for an approximate date of delivery. Reconfirm availability of space with school officials. If parental pick-up is planned, begin scheduling times once a firm delivery date has been determined.

Step 8 – Product Delivery
Again, fundraising programs will vary widely. Sometimes products will go home with students. Sometimes parents will pick up the orders. There are some instances that the product may go directly to the end-user. Have enough volunteers on hand to handle products at the appropriate time, making sure there is someone to trouble-shoot missing orders. Forward appropriate paperwork (invoice, purchase orders) to your organization’s treasurer or bookkeeper to ensure prompt payment. Then, congratulate yourself again on yet another well-executed plan.

1 Month After

Step 9 – Evaluation
Did your group meet or exceed financial expectations? Are plans underway toward implementing the originally stated goal? (Is the new playground equipment on the way? Are the field trip plans complete?) Communicate the final fundraising results by P.A., billboards, newsletters, parent letters, etc., thanking participants for their support. Meet with your committee to review the entire activity and any notes taken along the way to identify improvements for next year. Provide an overall report to the school principal in a brief meeting. And provide your fundraising company representative with your feedback. Now you can proudly pass on your file and vast knowledge to the next, more fortunate fundraising chair, because … congratulations, Ms. Cantsayno, your successful fundraising efforts just landed you the position of incoming President.

Source: AFRDS

Elementary school children have plenty of enthusiasm and energy that needs to be released under careful supervision. One way to augment their determination is to encourage their involvement in school fundraising events. As children strive to complete every assigned task, they learn to cooperate with each other and develop a sense of responsibility. Teachers and parents participate in these events and provide appropriate guidance to ensure that the children complete their hard work safely and receive much emotional and psychological reward for it.

Sweets make an excellent fundraiser for elementary schools. Many companies have developed fundraising programs specifically for elementary schools, and you can find out relevant details by consulting their business representatives. Make sure that your selected company provides enough promotional materials for your school to distribute. Working with teachers and parents, you can further take the opportunity to educate children about sweets as “sometimes” foods that are consumed only on special occasions.

Perfumed candles and other decorative items, such as calendars and dishes featuring children’s art works, are also a good way for elementary schools to raise funds. Your selected company offers attractive brochures for families to browse through and place orders, providing ample opportunities for the children to utilize their talents. In return, the company gives a percentage of the raised money back to your school.

Finally, book fairs, sporting events and carnivals are great ways to raise funds for elementary schools. Because both parents and children are able to participate, these events can often attract large crowds and contribute much to your school’s fundraising and public relations efforts. Make sure that you invite local businesses, particularly the media, to participate, either as sponsors or to occupy stalls that promote their products and services. Much support can also be found in nearby preschool facilities and high schools.

Churches and religious groups need to raise funds in order to survive and continue serving their supporters. Like businesses large and small, the best way for churches and religious groups to improve their fundraising campaign is to create and promote their “brands”. To build a brand is to explain who you are and what you can do for those who have faith in you. It also helps establish a strong emotional bond between you and your supporters.

To further enhance such emotional bond, here are some useful ways in which churches and religious groups can express gratitude towards their supporters:

• Custom pewter medallions and coffee mugs, which can be crafted to showcase the representative image of your church or religious group and its specific message.
• Engraved or personalized bricks, which can be arranged around a special entryway or sidewalk. They can even be used in landscaping the building or garden of your church or religious group.
• Brass plagues and wall displays, which can be mounted against a polished wood backdrop in high-traffic areas for everyone to recognize the contributions of your supporters.
• Gift plants or memorial trees, which can be erected both indoors and outdoors. Gift plants are three-dimensional sculptures of plants whose leaves are engraved with the names of your supporters. Meanwhile, trees can live for years and help reinforce the bond between your church or religious group and its supporters.

Remember, there is no better way to thank your supporters by publicly recognizing their contributions. Indeed, all of us can do with some faith in certain power “behind the scenes” that sustains us through life’s hardships. Our faith enables us to appreciate the strengths of those around us. Only when we have faith in our fellow people can we have faith in this world.

We all want to do what we can to protect and improve our living environment. As we have only one planet to share with all current and future generations, it is important that we create and help promote products that are highly sustainable.

Currently there are thousands of eco-friendly products in the market that you can use to raise funds. Most of them are made of recycled or recyclable materials, or aim at encouraging individuals and businesses alike to develop habits and practices that are environmentally friendly and socially responsible. With a quick search on the Internet, you can find a wide range of companies and groups who are keen to provide assistance in selecting products that suit your organization’s fundraising needs.

Meanwhile, selling can hardly be as good as sharing. How can your organization conduct fundraising events that are environmentally friendly as well? Here are some useful tips:

• Use recycled stationery. While some recycled products can be slightly pricey, their long-term return on investment is considerable and will boost your organization’s environmental credibility.
• Reduce usage of paper and copy machine. Electronically distribute all internal documents and as many external ones as possible. For permanent storage, use CDs and DVDs.
• Reuse public relations materials. Carefully design your organization’s promotional items to present its long-term visions and targets. Yearly updates can be featured on supplementary pages when necessary.
• Act as role model. Establish partnerships with businesses that are eco-friendly and socially responsible. In all fundraising events, use recyclable and reusable advertising materials.

Caring for our planet is a task that is easier done than said. Every small step counts in a long journey as it brings the achiever closer to his or her goal. By working together, we can have a direct positive impact on our environment.